Colorful, whimsical illustrations, reappearing characters, and special features throughout make information fun and accessible. Sidebars answer everyday questions kids ask, including "How does a traffic light work?" and "Why are leaves green?" They also clue readers in on facts they might not have known, like the differences between bacteria and viruses, and what to do if there's a fire in your house. Highlighted bubbles connect readers to the Continue reading »
If a company that produces products for children can maintain the equilibrium between the product user - the kid - and the product purchaser - often the parent - it can gain a stronger market presence than a competitor who ignores either side of the equation. By addressing the weaker quotient, you can gain better footing in the marketplace.
One California company that started an all-natural skin-care company for kids has done a remarkable job attaining Continue reading »